Choose a product or service and try to improve it. Your chosen product or service may be aimed at either
consumer or business customers. You might benefit from viewing the ‘SCAMPER’ resources
(https://erau.instructure.com/courses/150868/pages/4-dot-1-readings-and-resources-chapters-8-and-9) again. Look at
each product attribute through different product levels, and ask yourself again and again, how and why? How else
can this be accomplished? Why does this have to be this way?
