TASK
- What aspects of Chipotle’s business model do you think need immediate attention? Explain.
- Just like managers have biases when making decisions about running an organization, customers also have biases when making decisions about making a purchase. Therefore, one may assert that managers should consider potential customer biases when they engage in strategic planning. The author of one of the articles argues that Chipotle’s biggest problem is recency bias and confirmation bias.
- How can managers at Chipotle respond in an attempt to counteract/defeat this customer bias
- Reflect on what you learned about internal analysis and external analysis. What do you consider to be Chipotle’s biggest strengths, weaknesses, opportunities, and threats
- https://www.usatoday.com/story/money/2017/12/29/after-chipotles-queso-gate-and-food-safety-issues-can-new-ceo-help/982684001/
- https://www.cnbc.com/2017/08/16/chipotle-is-doing-some-very-un-chipotle-things-to-win-back-diners.html
- http://www.businessinsider.com/chipotle-stock-price-biggest-problem-isnt-food-safety-incidents-2017-8
