TASK
In last week’s assignment you created an ad to attract searchers to your website and offer. For this part of the assignment, pretend someone clicked on your ad, arrived at your website and registered to receive emails from your site. Assume you are able to send a special welcome email/newsletter to new registrants. Take this seriously because it is one of the eMarketing methods that you can use in any size company with a reasonable cost. It can be the only item in your eMarketing strategy and still have benefits.
On the discussion board, write that first welcoming email or newsletter. What should you say? That’s a good question and there isn’t a “black or white” answer. Take a look at the recommended articles and find some on your own. Check out the suggestions at Constant Contact, iContact, Mail Chimp, etc. Also, Marketing Profs, Marketing Sherpa and other marketing sites have ideas too.
