Marketing question 

Question 1 (1 point) Saved

Is the following statement true? Apple’s original success with computers was achieved by first paying attention to the latest innovative technology and then second, focusing on the design of the computer and interface design. They wanted to know how they could build it before determining what potential customers need and want.

• True
• False

Question 2 (1 point)

In its early stages, what trait of their business delivered the success of the Apple business and product design?

• Lots of features
• Copying competitor’s pricing
• Simplicity in design
• Continuing to use existing materials staying away from ‘new’ materials

Question 3 (1 point)

The success of the Apple products was due to their singular focus on aligning the product design with the latest fashion trends such as characteristics like ‘Candy-colored’ computers.

• True
• False

Question 4 (1 point)

What did Apple need to access starting in 1978 in order to achieve a full successful IPO launch in 1980?

• New Executive team members
• More technical expertise
• Partnership with NeXt
• Funding for an IPO

Question 5 (1 point)

During the time when Steve Jobs was absent from Apple, internal business discussions and debates led the company to ultimately choose what type of business model or approach? This approach was not pursued upon Jobs return.

• License the Mac Operating System to compete in the cloning space
• Continue to pursue set-top boxes for TVs with products like Newton
• Continue to focus in on Apple’s personal digital assistant (PDA) entry
• Partnership with IBM on a new iPod product

Question 6 (1 point)

Select all of the benefits resulting from Apple building a single, central platform from which all their products (Examples: iPhone, iPad, MacBook Pro) are based.  Employee knowledge transfer from product to product  Design, resources and time invested into the initial product can be leveraged across derivative products

• Design and development time can be sped up
• High levels of sharing and reuse of assemblies, sub-assemblies, and parts
• Greater reliability and lower costs, benefiting company and suppliers

Question 7 (1 point)

In the late 1970s and early 1980s it was a radical idea to put individuals and their problem-solving efforts first instead of the interests and needs of corporate enterprise solutions.

• True
• False

Question 8 (1 point)

Which two of the following describe what is offered through Apple’s Genius Bars?

• IT Service and Support
• Retail through Brick and Mortar
• Online Commerce
• Trade Shows

Question 9 (1 point)

Do you think Apple could have succeeded without Steve Jobs returning to run the company?