TASK
After reading the chapter mentioned above about segmentation, perform a search on micromarketing and its derivatives to learn more about it. If your curiosity is piqued take a look at the documents that are attached to this post. Acxoim Personicx (https://www.acxiom.com/ ) uses cluster analyses for targeted email marketing, among other things.
In the discussion board, in at least 200 words, describe the benefits of, or problems with, micromarketing that you found in the research. Then add why and how you could use micromarketing techniques in the business you have been using for the other examples in the class.
https://www.acxiom.com/
