Testimonial Essay
Describe your relationship with, and stance toward, the topic you choose to focus your Marketing Manual work on for the duration of the course. Why did you choose the topic? What is your personal and/or philosophical connection to it? This essay is essentially a personal narrative, and can be framed around your story. Why and how did you come to care about this topic, environmental studies, and sustainability in general? This sort of reflection is important to recognizing your own stance(s) toward various topics and understanding your positionality, that is, your socio-political identities, and how those identities condition your ethical stances.
Approach:
Your Testimonial Essay must do the following:
Help you understand and articulate your own ethical and emotional connection – your motivation, in other works – to the particular issue,
Include the stance you will be advocating for regarding that issue, and rhetorical strategies you will be curating regarding the issue to be included in your Marketing Manual.
Provide anecdotal material (testimony) that others can use to strategize ways to connect with potentially receptive audiences.
