QUESTION:1.a)Why internal marketing has gained much attention?Marks: (10)b) Explain the concept of socially responsible marketing. Suggest FOUR strategies on how an organisation can engage with social responsibility marketing.
2.a) Differentiate between market penetration and market development strategy. Provide an example for each of the strategies on how a real organisation had implemented thestrategy
b) Explain the traditional and market-oriented organisation. Justify which approach is more applicable in today’s environment in preparing marketingplan?
