Preparing a comprehensive marketing plan Assessment guidelines In this assessment, You will prepare a comprehensive marketing plan for an entrepreneurial organization of your choice of specialised in interior , preferably for a new venture they are considering. You will strictly follow the project rubric given on next page. Each section and subsection should have comprehensive description of the plan according to the project rubric. Scoring will be done based on evaluation rubric given at the end. Your report must base on real research work and focused on an effective marketing plan.
