Description
“Marketing theories and practices between the 1950s and the 1980s were largely consistent with what can be described as a transactional paradigm”. You are required to write an 825-word essay based on the following topic. The word-count excludes the in-text citations, so please be aware of counting the final words.
ESSAY TOPIC: Identify and explain these key theories and practices, with reference to those socioeconomic factors which facilitated the success of the transactional approach.
