(a) According to Graham et al. (2006), on average, which measure of firm value do CEOs perceive to be of most importance to outside stakeholders?
(b) According to Graham et al. (2006), are there specific types of companies that do not view this measure as most important? Which types and why? Identify and discuss at least two types of companies.
(c) Describe which measure of Boeing’s CEO and top-level managers perceive to be of most importance to outside stakeholders. You need to show the specific evidence for your answer.
You can get a copy of Boeing’s latest quarterly report from
https://www.sec.gov/edgar/searchedgar/companysearch.html
