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Critically evaluate the statement below and present an argument to the reader examining whether or not this statement is relevant to the context of marketing planning. “Competitive advantage and/or superior performance occurs when the internal capabilities are aligned in an innovative way to the external context in which the company operates”.

Posted on March 9, 2021 by Shady

Critically evaluate the statement below and present an argument to the reader examining whether or not this statement is relevant to the context of marketing planning.
“Competitive advantage and/or superior performance occurs when the internal capabilities are aligned in an innovative way to the external context in which the company operates”.

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