Silver Anvil Case Analysis 100 points
Your Silver Anvil Analysis is on a case of your choice based on award-winning submissions to PRSA. Lists of winners from the last few years are on ELMS. If you do not see your DESIRED CASE on the ELMS page, ask me to download it for you from PRSA.
Please select a case by Week 2. You are welcome to change the case before the due date on Week 7.
Your assignment is to critique the case. Compare this case against the “ideal” presented by texts and in class. How does your case stack up? Look at strengths and weaknesses and risks the organization took, if any. Consider what surprised you, impressed you, or disappointed you. You must go beyond simply reading the 2-page summary; find out more about the organization, situation, longer-term implications. Cite at least 3 other sources (more is better). There is no specific page requirement; most average 8-10 pages (or more); single spaced, with bullet points, graphics and formatting.
