Description
This is a 2,500-word assessment and it consists of two tasks.
You are required to write a report of 1250 words on each of the two tasks.
ASSESSMENT TASK 1: (1250 words)
ASSESSMENT INTRODUCTION – TASK 1
“Innovation is increasingly seen as a key strategic priority due to its potential to
create sustainable competitive advantage. Innovative organisations are more able
to mobilise the knowledge, skills, and experiences of people, and create new
products, services and processes successfully to get things done faster, better and
at a lower cost. When customers buy the outcome of innovations, companies
increase their turnover.” (Cole and Kelly, 2015).
ASSESSMENT TASK 1:
A. Assess the impacts of innovation and technology and how it has affected the
sales, profits and growth of one of the following companies.
COMPANY – NEXT PLC
ASSESSMENT INTRODUCTION TASK 2:
Corporate Governance specifies the distribution of rights and responsibilities among
different participants in the company, such as the board, managers, shareholders and
other stakeholders. (Source: OECD April, 1999).
Corporate Social Responsibility (CSR) is “the continuing commitment by business to
behave ethically and contribute to economic development while improving the
quality of life of the workforce and their families as well as of the local community
and society at large (Source: World Business Council for Sustainable Development).
ASSESSMENT TASK 2:
A. Evaluate the importance of Corporate Social Responsibility (CSR) for the same
organisation of your choice in Task One above. (20 marks)
B. Apply Archie Carroll’s (1991) CSR model to your chosen organisation.
POINTS TO CONSIDER
1. You must briefly discuss corporate governance, including the responsibilities of
the Board of Directors to the stakeholders.
2. Explain the four areas that make up corporate social responsibility as identified by
Archie Carroll. (1991). Apply this model to your chosen company. Please give
relevant practical examples to demonstrate your understanding of this model.
