Visit the Sephora website and browse the online store. How does Sephora use the online environment to promote its products without the advantage of letting the customers try before they buy?
Imagine that Sephora is working out the details of a new loyalty program. What input and advice would you give them? How should they integrate the loyalty program with their existing retailing mix?
What are the cognitive and affective components that may shape postconsumption behavior for Sephora’s customers?
What is 1 way that a firm can respond to negative WOM or publicity? How does this response align with or contradict a biblical worldview?
