Critically evaluate the concept of ‘strategic marketing management’ including:
What constitutes effective strategic marketing management in the broader corporate environment? (10% of total marks)
Identify and critically assess the impact of key environmental factors for the two client organisations, including:
Macro factor and Micro factors (20% of total marks)
Critically evaluate how strategic marketing management (SMM) applies to the two client organisations:
Their current leadership and decision-making processes
Their present corporate culture
Their internal structure (corporate and marketing structures and resources)
(20% of total marks)
Using suitable academic concepts and frameworks propose justified, achievable, strategic marketing management recommendations for each of the two client organisations.
Consider resource limitations and relevant environmental factors.
(40% of total marks)
Presentation: structure, grammar, references (10% of total marks)
