Please use attached Project 4 Final Report to continue with the next steps:
Step 1: The first step in crafting an international business plan to enter your selected country is to create a marketing plan.
Develop a six- to seven-page marketing strategy for the industry in which your client organization belongs. Your marketing strategy should incorporate the components described here (and in Steps 2–3).
To develop your marketing strategy, identify and assess the following components:
• your organization’s main competitors in the country
• market and segment growth over the next three years
• market and segment profitability over the next three years
• underlying costs and cost structure
• distribution systems channels and distribution and supply chain strategy
When you have addressed these components in your marketing strategy, continue to the next step, where you will assess the characteristics of your client organization’s potential customers in the selected country.
Step 2: Assess the Characteristics of Your Client Organization’s Potential Customers in the Selected Country
As you continue developing your marketing strategy, the next step is to make recommendations to Gustavo on particular aspects of the client organization’s marketing strategy that would be tailored to the selected country’s market. Specifically, address the following components:
• marketing mix in the country
• promotional practices
• pricing strategy
• branding and branding strategies
When you have assessed the characteristics of your client’s potential customers in the selected country, continue to the next step, where you will assess your client organization’s use of web networks and social media for e-marketing.
Step 3: Assess Your Client Organization’s Use of Web Networks and Social Media for E-Marketing
In this step, you will assess your client organization’s use of web networks and social media for e-marketing, given the unique ways in which computers, smartphones, the internet, and social media are used among the country’s consumers. As you undertake this assessment, read more about the following topics:
• management, strategies, tools, and practices in e-marketing
• crafting a digital marketing strategy
• key elements of web analytics
• customer relationship management (CRM)
• social CRM
Evaluate the client’s e-marketing strategy from the viewpoint of its effectiveness in the selected country.
