The assignment will contribute 100% of the assessment. It will be in the form of a business report; it should comprise no more than 4,000 words. The appendices for your assignment must not exceed 15 pages.
Assignment aim
The aim of the assignment is to show your understanding of a number of marketing communications concepts covered in the module and your ability to apply those concepts in a meaningful way. You will be asked to develop a marketing communications campaign based on launching a new product or service for a real company of your choice operating in a country of your choice (you are not permitted to select bells whisky, hushpuppies, sunny delight, coke cola, p+g).
Assignment task
Using the SOSTAC planning framework (Smith and Taylor) ,Write an integrated marketing communications campaign based on launching a new product or service (this does not need to be a real product or service) for a real company of your choice based in a country of your choice.
Assignment guidance
