Entrepreneurship Report
As a team, list all the jobs that needs to be done, and estimate the time for each job. It is best if all team members work together in completing every task step by step – see left hand column below. Also, to collaborate in editing & proofreading every completed task and adhering to Harvard WesternSydU style.
1. Critically evaluate any two current innovations, of your choice, selected from your team’s allocated industry within the Australian marketplace.
2. Critically analyse current marketing activities of your allocated ‘Enterprise – brand’s product category’ and its two main competitors in the Australian marketplace.
3. Critically analyse current microeconomics conditions facing your allocated ‘Enterprise – brand’s product category’ and its two main competitors in the Australian marketplace. Refer to chapters 6 & 8.
4. Link your team’s research analysis in steps ‘1-3’ to identify
and explain one (1) problem facing your allocated ‘Enterprise – brand’s product category’’ in the Australian marketplace.
5. Apply creativity to transform the one (1) problem, see task 4, to an innovation for a new product within the same allocated ‘Enterprise – brand’s product category’.
6. Develop a marketing mix strategy to launch your new product in the Australian marketplace.
