For the secondary research assignment, students will use the worksheets below to organize their research, thoughts, and analysis on who their end-customer may potentially be. Please use the database from the Lynn University Library under the business databases set. The librarians have identified some of the most commonly used databases to help you do your research.
Students will submit the following:
1) Create a persona for each end-customer related to your business idea. Some businesses like Uber have two end-customer, riders and drivers.
2) Provide at least 20 characteristics related to each end-customer.
3) Describe the behaviors of the end-customer that may influence their decisions to purchase to buy your product or service.
4) Describe the behaviors or issues which could cause the end-customer to not buy your product or service.
5) What information would you need to know directly from the end-customer to a) validate you have the right customer segment, and b) create a full persona?
6) Use the APA template and complete using APA 7 rules. Although there are no page minimums, thoroughness and details are very important.
