Marketing with Community Agencies
Is there a monthly newsletter / loyalty program (benefits for existing customers like health seminars, use of smartphone messaging alerts / What is the retention strategy to keep loyal customers loyal?
Marketing Team
Who participates in the marketing efforts during the on-going marketing program?
What specialist are included to achieve the marketing goals?
How were they recruited, trained / is there a need to hire more staff?
Marketing with Community Agencies
What outside groups will assist in the marketing plan such as the health department, community agencies, associations, others etc.?
Referrals
What is the current referral strategy used to maximize patient referrals to the organization?
What are the strategies to increase referrals?