“The reason this information shows up in our transparency tools is because teens visit sites or apps that use our business tools. We want to provide transparency into the data we receive, even if it’s not used for ads personalization.”
1.How will you evaluate the current practices of personalized advertising on social media? What are the effects of personalized ads to teenage users that you can think of?
2.If you are working at marketing agency, and Facebook is one of your clients. Now you see Facebook is facing criticism of its behavioral advertising targeting at teenage users. You are going to design a research project to help Facebook for their next advertising/PR campaign? Please identify a) the goal of your project, b) the research question, c) which research method you will use, and d) what could be the practical implications for Facebook.
