Throughout the semester, you will work with your group to develop a marketing plan for the strategic business unit Hyperloop of Virgin Group.
Step 1
Identify a few specific values that you believe Virgin Group holds. You can find these reflected in a variety of ways: through the mission statement itself, through the history of the organization, or specifically listed on the corporate website. Be sure to justify the values you have selected. Also, incorporate some of the values of Hyperloop in your report.
Below are the links to Virgin and the SBU Hyperloop.
Our Companies | Virgin
Virgin Hyperloop | Fast, effortless journeys | Virgin