EasyJet plc
Task 1 Identify one ‘Industry 4.0’ innovation that has recently been implemented in the industry or sector within which your selected organisation is located and assess its impact. Highlight areas where you think future growth might occur and provide recommendations on how your selected organisation could take advantage of these opportunities. (90 marks) 3
Task 2 Produce the work to a high standard of presentation and academic or professional conventions. (10 marks)
Your business report requires academic theory to underpin your discussions and you are expected to demonstrate your critical thinking and insight as well as:
•the ability to analyse, critically evaluate and explore different innovation and entrepreneurship theories
• demonstrate clear analysis, application and critique of your chosen innovation and/or organisational entrepreneurship and discuss how these might influence adoption of the innovation 4
• knowledge and understanding of the different factors that can, and do, impact upon organisational entrepreneurship and innovation adoption and organisational performance consequent to such entrepreneurship and innovation adoption
