Read the case study attached “Senor Sisig” and read “Better Normal Chapter 3”.
Then answer the following questions and how it relates to the chapter: (Seperate part 1
& 2)
Part 1:
-Describe the competitive conditions in the food truck industry.
-Given the relative attractiveness or unattractiveness of this industry, are Evan and Gil
satisfied with their company’s position? How does their company stack up agains the
Key Success Factors (KSFs) in the food truck industry? What moves might their
competitors be expected to make? How do you know?
-Evaluate Señor Sisig’s performance and potential options to diversify its business. Use
the Key Performance Indicators in the case to support your answer.
Part 2:
-Do you believe that Evan and Gil’s strategy process is reactive or proactive? What
generic strategy has RRBC followed? Should these approaches be revised?
-Based on the previous analyses, what options are Evan and Gil considering, and how
would you advise the food truck entrepreneurs to proceed?
