Elizabeth Arden
1) How would you assess Elizabeth Arden’s current performance and how well are they positioned to compete in the fragrance and cosmetics industry?
2) Discuss the differences between the current supply chain and the proposed turnkey strategy, and also answer the following two questions
• What will the change mean for suppliers and their roles?
• What will it mean for current employees and their roles?
3) Consider Elizabeth Arden’s global supply chain re-engineering effort:
• List the costs which will accompany this effort.
• What areas will positively impact financial performance and what are the drivers of those savings, e,g., How the COGS or Working Capital changes?
