Description
Change is the only constant
Take an existing organisation and write the brief that enables it to pivot.
In this task
This is an individual task that counts towards your final mark and is purposefully designed to help you use the theory we will cover in a practical, real world way.
Think about a organisational task that needs your attention, then produce a briefing document no longer than 5 pages that is clearly laid out and is well presented with diagrams and key points called out. (Creatives often have a short attention span!)
What is the organisations current purpose and how will this shift?
Why is this change happening and why would the audience benefit?
What is the promise, the single minded proposition related to the project
What channels, methods and resources must be orchestrated to communicate this change creatively?
Why would the audience engage, take notice and care?
