A. Choose a specific industry (e.g., grocery retailing, the airline industry), and apply Porter’s Five Forces model to discuss that industry’s competitive forces and their relative influence. (Note: The following website provides useful information about the Porter model: Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability.) [MO1.1, MO1.2, MO1.3, MO1.4]
B. Discuss how online, social media, and other technology-related marketing tools could provide competitive advantages in the industry you analyzed in essay question A. [MO1.6, MO1.7]
C. Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position. [MO1.5, MO1.6]
