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STEP #4 ONLY! Utilize the attached “Excel” template. Outside resources are not allowed, and Citations are not required (use suggested resources in reading). Projects 1-4 worksheets will be uploaded for calculation/comparison purposes if needed. Scenario Your team’s work with Largo Global Inc. (LGI) is nearly complete. In your consulting role, you have recommended steps for […]
Advertising Social Media Literacy Students as a group work together with their team to create a twitter account focusing on a specific purpose \ title they choose (ex: a twitter account that is addressing; climate change). They should post some tweets to increase awareness and\or provide information on the selected topic. Step 1: Create an […]
Advertising Round 1 Analytics Report How many new followers (page likes) did you gain on Facebook? 104 How many impressions did you get on Twitter this week (if any)? N/A How many total reactions and comments did your posts get on Facebook this week? 1,930 How many total shares did your posts get on Facebook […]
Advertising Joseph Campbell’s theories on mythology and the Hero’s Journey connect mythology to our everyday lived realities. In this module, you learned that all myths follow the arc of the Hero’s Journey and that the Hero’s Journey is as influenced by real-life experiences as it is the inspiration for future human creation. Instructions: Think of […]
Advertising Report + Presentation PowerPoint Write a report discussing the following points: ( 600 min – 700 max) words Two of the most creative/successful social media marketing campaigns name in Saudi Arabia (In 2021-2022). For each campaign :§ Give the reasons behind their success? § What is the added value of this marketing campaign for […]
Advertising Find an IMC campaign and analyze its message and media strategy based on IMC principles you learned in class and your text. Try to address how each area of the campaign collaborates to make the brand stronger in an integrated manner. In the paper, you will introduce the campaign briefly in the beginning. Please […]
Advertising Assignment description: choose a local/regional brand and suggest a concept for a CSR initiative that is contestant with its brand values and strategies. Construct a communication strategy and provide a media plan outline. Remember your campaign should be in Arabic and targeting the Saudi market.
Advertising Write a paper of 600-750 words in which your group develops and describes an advertising budget for a local big box retailer (use Target) for a 3-day sale. Cost- What is the budget for the 3-day sale? Discuss the local television channels and magazine, billboards or local newspaper you are going to advertise in. […]
1. Conduct research and evaluate a U.S. advertising campaign/commercial/ad/video. U.S ad link: https://www.youtube.com/watch?v=tlxlXI4DnsI 2. identify how each of the following components of a U.S. advertising campaign might need to be adapted to an international market. Each of the bulleted items below should be a heading in your paper. State the advertiser, campaign, and year. Product: […]
What is puffery? Give some examples. Do you ever feel deceived by puffery in advertising? What is the difference between an advertiser’s ethics and its social responsibility?
