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ASSIGNMENT 1) Share a link to recent TWO news article regarding a brand, digital marketing, a brand’s digital marketing, and/or anything we’re learning in class. 2) Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers? Is this a good idea? Is this an innovative […]
StratSim Marketing Plan Discuss all of the following: Target Market – What are the niche or target markets for your product and describe them. Product – Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current […]
Marketing Question Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 pages, discuss the article and explain how blockchain and finance have integrated. Describe the future of blockchain and finance and how you foresee the current profession changing. https://www.moneyandbanking.com/commentary/2018/5/…
ASSIGNMENT Part 1: Watch the video below called ‘Body Language’ It is a 20 minute video and worth watching. After watching the video identify one valuable takeaway you got from this talk. https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en Part 2: Instructor Lecture 2 (attached) on the subject of non-verbal communication, please consider your own personal non-verbal communication style and habits. […]
ASSIGNMENT What to submit? You will submit a 3-4-slide ppt deck with supporting notes. The following questions are used to guide your project. You will need about 2 sentences for each question. During the semester, you will be asked to revisit these questions again in a different project milestone. 1. What are the name of […]
ASSIGNMENT Important to know: You will be using the same client for the project milestones and the final project. For this homework assignment, you will use google trends to answer the following questions: Use https://www.google.com/trends/ to find search trends for terms you are interested in. Summarize the data and present your findings. Please take screenshots […]
ASSIGNMENT Today’s organizations engage in a variety of e-business activities to enhance production, marketing, customer relations, and communications. It is important to understand the impact of each area of the e-business system to maximize a company’s operational effectiveness. E-business is more than conducting business via the internet. It involves a multitude of databases, networking technologies, […]
Consumer buying habits ASSIGNMENT Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value). Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted? Part 3: Find an […]
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screencast-O-Matic and a presentation software of your choice (PowerPoint, Prezi, etc) record a screen capture. Begin by creating your PowerPoint/Prezi and include: 1. Why are integrated marketing communication plans so important to marketers? 2. What are the benefits and challenges […]
Market Research Sports Marketing Class Activity Sponsorships November 9, 2022 Instructions: Pick a professional organization. Define your product/company’s target market Describe why a sponsorship with the organization is an good way to reach your target market Identify 3 sponsorship objectives and label if these are direct or indirect objectives For this example – there is […]
