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Question 1.) In their personal lives, people routinely purchase goods or services. At times, they “need” or “want” something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in “goods” is […]
Subject: Marketing Topic: Social media marketing plan You will prepare a social media marketing plan for an AAC Company that is working on introducing a healthy drink called Blendo to college students.
Digital Technology & The Guest Experience.Discuss
3.0 MARKETING STRATEGY 3.1 Mission (review “mission” in Chapter 2 of the Kotler & Keller Marketing Management text) Establish the fundamental goals for the quality of your business/product offering and customer satisfaction. Define your business/product offering. What are the fundamental goals? (Fundamental goals are those that you would like to achieve with your new product, […]
Subject: Marketing Topic: Entrepreneurship: Creating a Business Opportunity An investor has offered you 1 million dollars to set up your own business venture. In order to secure the 1 million dollars for your business, you are asked to submit a business feasibility report to demonstrate how the proposed venture will be developed and how financially […]
Topic: Branding 1)Name some individuals who have created lucrative personal brands. How have they achieved this success? 2)How do social influencers interact with companies and their brands? 3) What is the current mood of consumers regarding brands and their impact on social and political issues? Does this mood vary according to demographic factors? minimum of […]
Question 2: Various companies have launched a new energy bar for athletes for consumption during demanding competitions. These different bars contain all sorts of ingredients supposedly to help an athlete perform better. Nestle had one a few years back and this bar contains ActiCaf, developed by the Nestle Research Center, a patented ingredient with caffeine […]
Subject: Marketing Some Morally Difficult Situations in Marketing Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is guiding your decision. Response In your response, choose at least two (2) other marketing situations and determine the marketing concept your peer’s decision […]
Effect of virtual marketing on consumers of e-commerce.Discuss
A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?
