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Category: Marketing

Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value?

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Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in terms of launching a new product in a […]

Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touchpoints.

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Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touchpoints Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis Choose one of those audiences (B2B or B2C) and design a media plan using appropriate channels and platforms, […]

elect a industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal, health care, entertainment, finance, retail, etc.). Discuss

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1. Select a industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal, health care, entertainment, finance, retail, etc.). 2. Select a leading business in your field of interest. For example, in the travel industry, you might select an airline, a cruise line, a tourism bureau, a hotel chain, a travel agency, […]

Analyze the financial statements for clues that point to business successes, constraints and decision mistakes.

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Analyze the financial statements for clues that point to business successes, constraints and decision mistakes. Inquiry into, marketing, sales, production and finance to determine the path and state of the business Compare financial ratios against competition What critical executive decisions in Sales, Marketing and Production were made that altered the course of your business? Investment […]

Does the blogger say positive or negative things about the product or service?Discuss

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Blogs can have an influence on the popularity of a product, both positively and negatively. Organizations can use blogs as a form of Internet advertising to spread the word about their product or service. However, blogs can also do damage to a brand if a blogger posts about having a bad experience with a particular […]

Begin brainstorming microenvironment, macroenvironment, and global marketing environment factors that impact the brand. In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.

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According to Kotler and Armstrong (2018), marketing is "the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return". For this week's discussion, you will select a corporate brand and work together in a small group analyzing environmental factors that impact real-world marketing strategic decisions. Discuss […]

Who is the primary target market (recall that a customer may be an individual or business)? What need, want, or demands are fulfilled by the market offering?Discuss

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According to Kotler and Armstrong (2018), marketing is “the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return”. Consider that, at one time, Kodak was considered a market leader in the photography industry capturing 85% of all camera sales (Kotler & Armstrong, 2018). Despite that […]

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