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Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization. Write your proposal […]
Description Requirements attached Week 4: The marketing mix, distribution and pricing product: chemical for university researchers • What is the pricing strategy for this offering? • What is the distribution (place) strategy for this offering? • What is a change they’ve had to make in their marketing strategy in recent times? • What competitors and […]
(Links to an external site.)Answer this online survey to see how psychographics might describe you as a consumer. Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain. In terms of psychographics, what additional details about your values, […]
Scenario: Lee is the owner of Lee’s Computer & Cellphone Repair which is located in Atlanta, Georgia. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee’s addressing each part. 1 – 6 (2pgs) – CITE APA-7 style scholarly references only Checklist: Your […]
Drinkworks: Home Bar by Keurig Is it a good product and is this an opportunity worth pursuing for both companies involved? discuss. What problem is it trying to solve?
Discuss: How can marketing strategy for online virtual training enrich traditional face-to-face training and help fitness clubs retain customers to sustain the business’s growth?
The summative assessment for this module consists in an individual business report on a self-selected brand. You will need to identify a brand, of any type, that is currently having some image issues (e.g., not clear what it stands for, perceived as old-fashioned and out-of-date), analyse its current positioning, develop a new positioning, and elaborate […]
Topic – Manufacturing a. Analyze your stockouts and inventory results in Quarter 3 and Quarter 4 b. How do you plan to change manufacturing processes, fixed and operating capacities in support of your company’s expansion strategy? c. Analyze compensation and productivity results of your production workers and what modifications do you plan to implement for […]
Description As a conclusion from this course, you will reflect upon your learnings and takeaways from the course and create a 2 part assignment: 1. Create a development plan on how you could apply these principles in your career. (1500 words) 2. Create a 3 min video using Monroe’s Motivated Sequence on a CSR, Diversity […]
1.Outline the nature of IMC and describe its environment; 2.Explain how to set IMC objectives and formulate an IMC budget; 3.Evaluate creative strategies in the light of given marketing objectives and strategies; 5.Explain the behavioural factors that influence the effectiveness of communications; 7.Prepare an IMC Plan.
