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Customer lifetime value is a key metric in loyalty marketing. How can lifetime value calculations be used to enhance the contribution of loyalty schemes? Select and justify other Key Performance Indicators (KPIs) that might be used to measure the success of loyalty programmes. Illustrate your answer with examples from loyalty programmes with which you are […]
ASSIGNMENT TASK Cheddar Deli is planning to open up a new branch in Birmingham, UK and you are asked to make recommendations as to how this could be achieved. Recommendations should be presented in PowerPoint and include a narrative (your own voice) to address the following tasks (Tasks are of equal weighting). Task 1: Using […]
After reflecting on the case study, answer the following questions in the space below: Who can join the loyalty program? What will be the features and benefits of the loyalty program? What will be the earning structure? What will be the basis for awarding points? (e.g., dollars spent, number of services used, volume of minutes […]
Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking. Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW? How could data analytics be used to research the consumer in […]
Topic: An individual 3,000 word report that critically analyses the marketing of a Adidas and proposes a draft plan for a future marketing communications campaign.
Task Overview: – Students will be provided with a market research report about the effectiveness of different ways of advertising a product or service (IMPORTANT – market research report attached, refer to this report for evaluations and recommendations) – Evaluate the effects of different photographic depictions of different product or service. – Discuss how these […]
The current Covid19 pandemic has ignited profound consumption changes among consumers. For example, it has accelerated three long-term trends: “the ever-increasing focus on health; a rise in conscious consumption and growing love for local” (Accenture, 2020, p.13). Analyse the three long-term trends by using real life examples. Your analysis must satisfy the following two requirements: […]
Question 1 (10 points) Imagine yourself as the CEO of an “Amusement Theme Park” which is newly opened near by the busiest and international city of a country. Despite the fact that the city is very famous and highly populated, it did not have a major theme or amusement park before. Therefore the new “Park” […]
Critically evaluate the concept of ‘strategic marketing management’ including: What constitutes effective strategic marketing management in the broader corporate environment? (10% of total marks) Identify and critically assess the impact of key environmental factors for the two client organisations, including: Macro factor and Micro factors (20% of total marks) Critically evaluate how strategic marketing management […]
Select ONE retailer of your choice. Using your retailer discuss their strategic response to COVID-19. Your retailer may be either online, in-store or both. The following areas must be discussed: Analyse your retailer’s pre- COVID core retail strategy. Your retailer may have multiple strategies but, in this section, you should identify what the main strategy […]
