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Category: Marketing

Discuss the logic of this model for mining fresh insight and doing something different with it to inspire a more permanent campaign for an example brand and their audience

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Read, analyze and critique chapter 10, Affirmation Becomes Autonomy in The Big Leap – an Ethics of Insight, volume 1. Several themes are applicable to our course’s key imperative – the surfacing of fresh, deep insight into human desire and briefing a new kind of marketing as value-making for the specific people who matter to […]

Prepare a 3-5 page paper on cryptocurrencies and security and dispute resolution and support your findings with research. How have cryptocurrencies taken a dominant role in this area? Explain.

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TASK Prepare a 3-5 page paper on cryptocurrencies and security and dispute resolution and support your findings with research. How have cryptocurrencies taken a dominant role in this area? Explain. Your paper should be 3-5 pages long (excluding the title and reference pages) and formatted according to APA. Compose your essay in APA format, including […]

How would you describe John Baker’s management style regarding his cross cultural adaptation?

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TASK John Baker, chief engineer of the Caribbean Bauxite Company of Barracania in the West Indies, was making his final preparations to leave the island. His promotion to production manager of Keso Mining Corporation near Winnipeg—one of Continental Ore’s fast-expanding Canadian enterprises had been announced a month before and now everything had been tidied up […]

Describe, in at least 200 words, the differences between the sites and why the differences are important to maintaining users of the site.

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TASK Web 1.0 – www.excite.com (this site is somewhat updated from its original format) Web 2.0 – www.yahoo.com or www.msn.com These are current home pages of search portals. Review each of the sites. If you have a browser with tabs it is best to open the sites in separate tabs so you can easily flip […]

Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior.

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ASSIGNMENT In your initial post, identify one current event that you believe is affecting how consumers are making buying decisions. Then, address the following: Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior. Describe how the current event has specifically affected your own purchasing decisions.  

Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?

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TASK Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding. Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets […]

Who is your target market? What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition?

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RESEARCH PRODUCT: White claw TARGET MARKET: Gen Y. Answer this questions: Who is your target market? What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition? How do they approach your market? In short: what can you learn that will […]

Explain the problems and issues by accurately describing the sentiment within the text Understand how web analytics may help brands improve their web marketing performance

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Understanding basic social media analytics strategies and web marketing analytics strategies Understand basic Twitter KPIs Perform a manual sentiment analysis of a Twitter stream Develop rules for classifying a message as positive or negative Explain the problems and issues by accurately describing the sentiment within the text Understand how web analytics may help brands improve […]

What was your most interesting discovery or takeaway from the video?

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6.2 – Learn & Earn (LinkedIn Learning)  After watching the video, answer the following question What was your most interesting discovery or takeaway from the video? Summarize in 1-3 sentences.  Customer Service Foundations (LinkedIn Learning/1:22). The solution and value a firm offers often extends beyond the actual product purchase or service exchange. Consider how customer […]

Analyze the process of acquiring sales talents through recruitment and selection and evaluation of their performance.

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MRKT 354 Sales Management Case Study Assignment 4                                      (5 marks) LO S2.3 Illustrate the importance of sales organization designs and sales force deployment LO S2.2 Analyze the process of acquiring sales talents through recruitment and selection and evaluation of their performance.   Caselet 1– Troy Wells, Sales manager for Trident Manufacturing, is reviewing the year-end […]

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