Write 2-3 pages on a full planning cycle from the perspective of your company.
Should our company have a Google AdWords strategy? If so, what words should we target and why? If not, why not? If you choose not to, be prepared to explain in detail and then also explain an alternative strategy. In chapter 2 (figure 2.1) and in chapter 14 (figure 14.1), we learned about the SMM […]