Discuss the logic of this model for mining fresh insight and doing something different with it to inspire a more permanent campaign for an example brand and their audience
Read, analyze and critique chapter 10, Affirmation Becomes Autonomy in The Big Leap – an Ethics of Insight, volume 1. Several themes are applicable to our course’s key imperative – the surfacing of fresh, deep insight into human desire and briefing a new kind of marketing as value-making for the specific people who matter to […]