What was the initial strategy while playing the game (related to prices, choice of technology, R&D spending and ultimate performance goal) and the logic underlying that strategy?
Description Firms face many challenges and trade-offs with respect to their technology investment decisions. The case of Back Bay Battery will help us engage deeply with such challenges and trade-offs in a real business situation. You will play the role of the President at Back Bay Battery Company, a manufacturer of AGM batteries. The President’s […]