What/how many brand products are in the multi-brand retailer’s site? How many Pixi Beauty products are sold at Target.com and how are they categorized differently?
In this week’s discussion, I’d like for you to select a multi-brand retailer and a brand specific website to evaluate. Reference this week’s slides regarding the differences between a Brand.com and Retailer.com eCommerce site. For example, you may select Sephora as your retailer and Urban Decay as your brand or maybe Net-a-porter as your retailer […]