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Discuss the key personal, family, and business challenges that John encountered when he started to work at Aurum.

1. Conduct a SWOT analysis of Aurum Furniture, highlighting the implications it has on John’s decision. 2. Why did John decide to join Aurum Furniture? 3. What were the most important organizational differences between Aurum and the typical nonfamily professionalized firm? 4. Discuss the key personal, family, and business challenges that John encountered when he […]

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