Critically analyse your chosen example of B2B marketing material using concepts from B206 to evaluate its potential influence on customer behaviour in a B2B context.
Task You must first identify two examples of marketing material that use the same media channel (e.g. two TV commercials, two newspaper and/or magazine advertisements, two company websites, two posters, two direct mail shots, two emails, two examples of social media marketing, or two examples of content marketing) one aimed at B2B customers and one […]