Analyze the paid media: What is the brand selling? Are there references to those items in its owned media?
Marketing Write an analysis of a business or non-profit business’s marketing strategy. Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces. (FAQs? Reviews? Comparisons? Insights on industry tends? News stories discussed in the context of industry? Q&As? Tools? Product samples?) […]