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What was life like at the “old” British airways? What was difficult about making change? What were the critical factors in the successful transformation? How did they transform themselves? (e.g. key steps and sequence, risks) What would you have done differently?
Discuss data quality and data and information management (including data security) in your institution/organisation (British Airways). Your assignment should include data quality, and data and information management issue(s), the reasons for the iss
Description The 7P’s marketing mix for British Airways.Identify the significance of each of the P’s explain them and link each of them to context, you also need to compare the 7P’s to the traditional 4P’s of the marketing mix and demonstrate how the marketing mix supports in achieving the overall marketing objectives
Description Create a marketing plan for British Airways against a real context, that identifies the market segmentation and target market selection process. The marketing plan needs to identify the process for setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures to demonstrate […]
