What are the three most important questions that you want to be answered? How will you put the answers to use?Do you know what the target population spends on software each year?
o The research proposal should cover these topics and questions: 1. What marketing issues are you trying to address with this study? 2. Set the broad parameters of the study. 3. Describe the purpose of the study. 4. How are you going to use the research? 5. What marketing decisions will you make as a […]