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How would you segment the Indian automobile market? Where will the Nano have the most appeal?

Posted on November 5, 2022 by Shady

Business Answer in 2-3 sentences. How would you segment the Indian automobile market? Where will the Nano have the most appeal? How should the Nano be positioned? Will the Nano cannibalize Indica and Tata’s other popular models? What are the economics of the Nano for the channel (component suppliers, manufacturer, dealers, etc.)? Should Tata’s sales […]

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