Describe the marketing strategies that are appropriate in the mature stage of a product’s life cycle.
SAGE Business Cases Capilano is the market leader in Australia’s honey processing sector. The company exports to 52 countries, accounting for over 90 per cent of all retail-packed honey exported from Australia, making Capilano one of the most widely distributed Australian food brands internationally. Capilano differentiates itself on quality — the unique and premium taste […]