What are the costs and benefits of using intellectual property protection mechanisms?
Tangible Product: Birkins and Chanel Handbags A part of new product launch strategy includes creating the product or service name. Address these questions: In general, how does the product name affect and interact with other new product launch concerns? Birkin Handbags (made my Hermes) and Chanel handbags, whose names clearly reinforce the brand in the […]