Discuss how the field of IT enables its business marketing.
Other Choose one of the following case studies or IT at Work of chapter 8. – Case studies: Macy’s Races Ahead with Mobile Retail Strategies, Chegg’s Mobile Strategy, Searching with Pictures Using MVS. – IT at Work: Amazon.com’s IT Patents Create Competitive Edge, Ally Bank, Angry Birds, Location-based mobile marketing app (e.g., Shopkick). Your task […]