What do we want our target audience to think at the end of this campaign?What do you intend to change? Their perceptions? Attitudes? Etc? In what way?
Integrated Marketing Communications In The Digital Age o Briefly explain/justify why this target is suitable o Justify any additions or alterations you make to this profile o Indicate where/when these consumers are receptive to marketing communications o Outline their level of awareness when it comes to the brand and to financial services Outline […]