How is this product usually purchased? Is it purchased online, at particular retail stores, or through other means? Are there any chronic diseases or disabilities that may prevent a consumer with a CDD from being able to easily purchase this product?
More times than not, when doing business with a CDD consumer, the product being bought is not related to the chronic disease or disability. In this assignment, you will consider marketing a non-CDD product to consumers with CDD. In particular, you will review a current brand’s efforts and suggest possible changes. STEPS 1. Select a […]