PRINCIPLES OF-MARKETING-What kind of marketing activities should the company plan to implement within each stage of the Consumer Decision Making/Buying Process?
PRINCIPLES OF-MARKETING CASE #2 A. majority of the companies that are very successful today study the Consumer Markets and Buyer Behavior prior to developing a Marketing Plan for its products/services. This enables marketers to understand who constitutes the market, what and why the market buys, who participates in and influences the buying process and how, […]